MarketingProfs This Week

Saturday, January 7, 2023

📋 Table of Contents

1. The Nine Most Common Brand-Positioning Mistakes

2. B2B Marketing and AI for Streamlined and Strategic Communications

3. Eight Graphic Design Trends That Will Dominate 2023

4. Visual Search for B2B Marketing Success

5. 2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

6. Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

7. The Top Strategies B2B Marketers Plan to Explore in 2023

8. Picking the Right Email Sender Name: Brand or Person?

9. The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth

10. Inspiration to Market Creatively MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Nine Most Common Brand-Positioning Mistakes
article
The Nine Most Common Brand-Positioning Mistakes
Brand-positioning is an involved, complex process that, if done incorrectly, can lead to a "meh" result. That's the last thing your company wants. This article outlines nine common mistakes to avoid. »
B2B Marketing and AI for Streamlined and Strategic Communications
podcast
B2B Marketing and AI for Streamlined and Strategic Communications
Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes. Read more and listen in. »
Eight Graphic Design Trends That Will Dominate 2023
infographic
Eight Graphic Design Trends That Will Dominate 2023
This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive visuals. Check out the infographic. »
Visual Search for B2B Marketing Success
podcast
Visual Search for B2B Marketing Success
Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate. Read more and listen in. »
2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
research
2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research. Check out the study findings. »
Six Ways to Build Brand Influence Using Thought Leaders in Your Organization
article
Six Ways to Build Brand Influence Using Thought Leaders in Your Organization
Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership. »
The Top Strategies B2B Marketers Plan to Explore in 2023
research
The Top Strategies B2B Marketers Plan to Explore in 2023
B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research. Check out the study findings. »
Picking the Right Email Sender Name: Brand or Person?
article
Picking the Right Email Sender Name: Brand or Person?
When people scroll through their email inboxes, they're looking for names they recognize, so it might not be the best idea to use a person's name in the sender field—unless that person has an established relationship with the customer. See the arguments for and against. »
The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth
article
The Future of SaaS Sales Lies in Interactive Demos and Product-Led Growth
Today's B2B buyers mostly want to be left alone to make their own decisions during their customer journey. Providing them with interactive content and product demos enables them to do just that. »
Inspiration to Market Creatively
MarketingProfs B2B Forum
"I loved the quality of the [B2B Forum] speakers. There was a sweet spot of 'in the field' speakers and 'outside the box' speakers to give me real takeaways and inspire me to think creatively." Join us in Boston for your own boost of creative inspiration! Invest in yourself or your team with 60% off All-Access Passes during Super Early Bird Registration!
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Afoot in the Neighborhood
MarketingProfs community goings-on
Happy new year, marketers! Help us ring in 2023 with January events designed to prep you for what's coming: Future Trends, Six Steps to Future-Proof Your B2B Marketing, and Personalization: The Key to Delivering ROI in 2023.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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Did You Miss Us?
Recent MarketingProfs content
Six Ways to Build Brand Influence Using Thought Leaders in Your Organization »
Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast] »
Picking the Right Email Sender Name: Brand or Person? »
Delegation Tips From 10 Successful Leaders [Infographic] »
Data Draws the Big Picture: Why and How to Use Data Visualization »
The Most Important Tech and Societal Trends for Marketers in 2023 »
News You Can Use
Updates from around the industry
Samaaro Raises Seed Funding to Empower B2B Event Marketers Yahoo Finance
SugarCRM Named Hot Company to Watch in 2023 by Nucleus Research Business Wire
Authena AG Disrupting B2B2C Supply Chain With IoT Traceability, NFT Phygital Authentication, and Metaverse Portability at Scale for Web3 MarTech Series
actyv.ai Partners With RATNAAFIN to Facilitate Embedded B2B BNPL Offerings Economic Times
Astute Group Unveils Revenue Generation Funnel to Deliver on B2B Expectations of Fractional CMOs in the 21st Century Yahoo Finance
WeBranding Debuts AI-Powered Digital Marketing Platform at CES Martech Cube
Upcoming Events
JAN
13
Future Trends Friday Forum
3 sessions on what's next for B2B | sponsored by Momentive
JAN
17
Six Steps to Future-Proof Your B2B Marketing for Greater ROI
45-minute webinar | featuring Michael Brenner
JAN
19
Personalization: The Key to Delivering ROI in 2023
45-minute webinar | sponsored by Sendoso
JAN
25
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
JAN
25
The 10 Things Great Marketing Writers Do That Set Them Apart
A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs
FEB
1
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee
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