MarketingProfs This Week

Saturday, November 19, 2022

📋 Table of Contents

1. Four Intent Data Mistakes ABM Newbies Make

2. How to Build a Great Marketing Team in 2023

3. Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now

4. Enterprise Email Marketing: Top Trends and Challenges

5. Art or Science? The Fate of Data-Driven Marketing

6. Burned Out But Staying: The State of Today's Workforce

7. Create Copy Catnip MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Intent Data Mistakes ABM Newbies Make
article
Four Intent Data Mistakes ABM Newbies Make
ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article. »
How to Build a Great Marketing Team in 2023
podcast
How to Build a Great Marketing Team in 2023
Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs. Read more and listen in. »
Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now
article
Why PR (And Marketing) Pros Need to Embrace Imperfect AI Writing Technology Now
Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later. »
Enterprise Email Marketing: Top Trends and Challenges
research
Enterprise Email Marketing: Top Trends and Challenges
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research. Check out the study findings. »
Art or Science? The Fate of Data-Driven Marketing
article
Art or Science? The Fate of Data-Driven Marketing
In an era of Big Data and revenue-driven marketing strategies, is it possible to find a balance between the art and science of marketing? This article tackles that question. »
Burned Out But Staying: The State of Today's Workforce
infographic
Burned Out But Staying: The State of Today's Workforce
Most workers say they are feeling burned out but still plan to stay at their current job next year, according to an infographic covering findings from a survey of more than 2,000 workers. Check out the infographic. »
Create Copy Catnip
MarketingProfs B2B Forum On-Demand
Your ideal buyers are out there, but no matter how much you rewrite your webpage, they're still not biting. We've all been there. Liz Murphy, head of brand and content at BS+Co, shares her copywriting principles to turn your website into digital catnip in 8 Powerful Secrets for Creating Addictive Website Copy for Every Single Industry. Access the session when you register for 2022's B2B Forum On-Demand, available until Dec. 31 and included with a PRO subscription.
Get Liz's copy secrets
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
Enterprise Email Marketing: Top Trends and Challenges »
Burned Out But Staying: The State of Today's Workforce [Infographic] »
Four Intent Data Mistakes ABM Newbies Make »
Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 2 of 2) »
How to Find a Perfect Audience on Social Media [Infographic] »
The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
ChatFunnels to Host Demand Gen Summit, a B2B Leadership Virtual Event MarTech Series
Marketing Content Platform Simplified Launches AI Text-to-Image Generator Voicebot.ai
Owler Unveils Integrations With Hubspot and Microsoft Teams and Employee Count and Revenue Change Data Insights GlobeNewswire
Integrate Launches New Product Features to Drive Precision in ABM MarTech Series
ClickUp and HubSpot Announce Strategic Partnership Empowering Businesses to Increase Productivity and Retain Customers PR Newswire
Contentgine Announces Agreement With Dun & Bradstreet for B2B Intent Leads and Intelligence MarTech Series
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