Reaching the right people with your social media campaigns is key to improving efficiency and driving better results.

So, how do you figure out who to target?

An infographic (below) from Bang Productions explores how to find a perfect audience on social media.

It details a three-phase approach for identifying the most valuable groups and then refining your efforts to meet their needs.

Check out the infographic:


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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji