MarketingProfs Today: 23 December 2017: MarketingProfs This Week

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In this issue

1.	How-To: The Three Crucial Steps to Building a Modern Marketing Stack
2.	Podcast: 2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018
3.	PRO Take 10: Three Ways to Find Creative Inspiration Outside the Office
4.	Survey Says: The Advertising Media That Consumers Trust Most
5.	#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week
6.	Infographic: How to Write the Most Effective Social Media Posts

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How-To

The Three Crucial Steps to Building a Modern Marketing Stack

By Doug Bewsher

Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without an adoption strategy will find themselves unable to keep up with competitors who use technology more effectively. Read More

Podcast

2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018

By Mack Collier, Kerry O'Shea Gorgone

17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts. Read More

FOR PRO Members

Take 10: Three Ways to Find Creative Inspiration Outside the Office

In just 10 minutes, you'll learn how to use all five senses to facilitate creativity and encourage creative problem-solving—knocking your product development and marketing endeavors out of the park. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Advertising Media That Consumers Trust Most

By Ayaz Nanji

Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch. Read More

Quick Take

#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week

By Christian Neri

Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more... Read More

At-A-Glance

How to Write the Most Effective Social Media Posts [Infographic]

By Laura Forer

How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms. Read More

event calendar

Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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