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| By Dan Kohn |
| Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.
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| By Thi Huyen Trang Ngo |
| Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here are five tips for selling your brand effectively.
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| By Matthew Grant |
| "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves?
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| In just 10 minutes, you'll learn the basics of Pinterest so you can make an informed decision about its usefulness to your brand. You'll also learn to set up an account, the anatomy of boards and pins, and how best to use them. Plus, you'll get a peek into how B2B brands are using Pinterest.
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| What B2B Marketers Can Learn From Breaking News |
| Search engines, including Google, change the way they render search results pages in reaction to breaking news, displaying placed results (e.g., news, videos, images) above organic results. That has implications for B2B marketers.
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What Can You Accomplish in 10 Minutes? (A Lot.)
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| Just like setting overwhelming New Year's fitness goals, we sometimes set overambitious professional goals. But you can make big professional gains with a steady stream of small, easily achievable goals... in just 10 minutes each day.
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By Mimi Sells
A funny thing happened while we were evaluating our nonprofit agency's social media results. We discovered that men hang out on Foursquare and women outnumber men on our Facebook page. So, what's going on?
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