We marketers have more to do today than we've ever had to do, and we're under intense pressure to deliver what's being demanded of us—even if we don't have the time, budget, and teams we need to get that work done.
That's why MarketingProfs just launched a suite of B2B consulting and content services we've aligned with core marketing disciplines: positioning, messaging, customer experience, and demand generation.
And we're calling our consulting services MarketingProfs DNA (Defensible Net Advantage) because they focus on the building blocks of marketers' work lives—and we've structured them to give resource-crunched marketers like you the edge you need to build and defend your advantage in the market.
We'll be launching more services in the coming months, but this week we launched three:
- PositionDNA to help you create your unique, defensible position and messaging centered on what the market wants
- ExperienceDNA to improve your customer experience to increase retention and loyalty
- DemandDNA to help you automate demand generation, produce the content you need for your program, and build pipeline
We are beyond excited to be bringing you these world-class consulting and content services. I hope you can take a few minutes to look them over and then reach out. As always, we're here to help!
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In this issue:
1/ Knowing How Your Competitors Are Positioned: The Key to Competitive Intelligence
2/ Customer Experience Management Isn't Enough: 3 Steps to Experience Improvement
3/ Listening to Customers, Discovering Your Why, What, and How: Zendesk's Lisa Kant
4/ How to Accurately Measure Your Marketing, Media, and Lead-Gen Efforts MarketingProfs event
5/ 'The Leads Are Weak': It's Time to Go Beyond MQLs and Drive Pipeline With MQMs Instead
6/ Intent Data: What It Is and How to Get Started
7/ Expert Advice by Ann Handley and Jay Baer: A Live Webinar sponsored webinar
8/ Why Companies Shouldn't 'Breadcrumb' Job Candidates
9/ World's Top 10 'Brand Guardian,' Most Famous, and Most Reputable CEOs
10/ Next Week: Master Class Kickoff MarketingProfs training
Scroll down for more, including industry news, community goings-on, and other useful resources.