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MarketingProfs
Apr 7, 2018 Vol. 7, No. 14
In this issue
1. How-To: Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank
2. Article: Overcoming PPC Hurdles: Low Search Volume [Sponsored]
3. Podcast: Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars)
4.  PRO  New Live Seminar: Content Strategy for B2B Lead Generation
5. Survey Says: Search Overtakes Social as Top Traffic Driver to Websites
6. Infographic: Nine Ways to Focus a Wandering Mind
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Advertisement  Join us on April 10 for Maximizing Your Event ROI to learn detailed best practices for preparing staff and setting up your outbound communications to maximize your event investment.
 
How-To
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When Great Content Isn't Enough: Remember Technical SEO If You Want Your Content to Rank
By Hamlet Batista
Content is king, right? Well, not so fast. Technical SEO is vital, too. Follow these tips to make sure your content can be easily discovered online. Read More
Today's Sponsored Article
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Overcoming PPC Hurdles: Low Search Volume
By Zack Bedingfield [Sponsored Content]
Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns. Read More
Podcast
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Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts
By Kerry O'Shea Gorgone
Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars. Read More
FOR  PRO  Members
Today's PRO Item
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New Live Seminar: Content Strategy for B2B Lead Generation
Reserve your spot for this upcoming Teach Me How seminar with Andy Crestodina to learn about his time-tested approach to driving leads, from first action to final outcome. You'll leave with the tools to make your content drive the right leads to you. Read More
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Advertisement  How do you select an event partner, communicate with attendees, prepare for the event, and engage priority attendees? Join us for our free seminar, Maximizing Your Event ROI, to find out.
 
Survey Says
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Search Overtakes Social as Top Traffic Driver to Websites
By Ayaz Nanji
Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. Read More
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At-A-Glance
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Nine Ways to Focus a Wandering Mind [Infographic]
By Laura Forer
We've all been there: You're in a meeting but haven't heard a thing. Your mind is somewhere else entirely. Next time, try some of these tips to stay alert, focused, and productive. Read More

event calendar

Apr 10
FREE Seminar— Prepare to Be the Fearless CMO of 2020
Apr 17
FREE Seminar—Be Fearless in Your Pursuit of Meaningful Engagement
Apr 19
Teach Me How—Content Strategy for B2B Lead Generation PRO
May 11
Virtual Conference—Email Marketing | More results! Less filler.
Nov 13-16
B2B Marketing Forum—Register by June 30 to save up to $400!

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