Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic.

The report was based on 2017 Shareaholic data from 400+ million users who visited 250,000+ mobile and desktop sites in a range of verticals, including food, tech, design, fashion/beauty, marketing, sports, parenting, religion, and general news.

Search engines drove 35% of total visits to the sites examined in 2017, and social networks drove 26%.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji