The report was based on 2017 Shareaholic data from 400+ million users who visited 250,000+ mobile and desktop sites in a range of verticals, including food, tech, design, fashion/beauty, marketing, sports, parenting, religion, and general news.
Search engines drove 35% of total visits to the sites examined in 2017, and social networks drove 26%.
A major factor in search's overtaking of social as a traffic referrer was a drop in visits driven by Facebook.
Facebook accounted for 31% of visits driven to websites in the first half of 2016, but just 18% in the second half of 2017, the analysis found.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji