MarketingProfs This Week

Saturday, May 14, 2022

📋 Table of Contents

1. Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand

2. How to Know Whether TikTok Is Right for Your Business: Wave Wyld on Marketing Smarts

3. The Content Preferences of B2B Buyers

4. How to Spark Customer Delight in Unexpected Places

5. What Will a Cookieless Future Look Like Five Years On?

6. LinkedIn's Top Companies to Work for in 2022

7. The Early Bird Is About to Fly the Nest MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand
article
Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand
"Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition. »
How to Know Whether TikTok Is Right for Your Business: Wave Wyld on Marketing Smarts
podcast
How to Know Whether TikTok Is Right for Your Business: Wave Wyld on Marketing Smarts
Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts. Read more and listen in. »
The Content Preferences of B2B Buyers
research
The Content Preferences of B2B Buyers
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research. Check out the study findings. »
How to Spark Customer Delight in Unexpected Places
article
How to Spark Customer Delight in Unexpected Places
Replacing a ho-hum experience with something clever that brings a smile or otherwise engages is incredibly powerful. Make the most of every customer touchpoint by being creative in these six places. »
What Will a Cookieless Future Look Like Five Years On?
article
What Will a Cookieless Future Look Like Five Years On?
Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat. »
LinkedIn's Top Companies to Work for in 2022
infographic
LinkedIn's Top Companies to Work for in 2022
This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity. Check out the infographic. »
The Early Bird Is About to Fly the Nest
MarketingProfs B2B Forum
Register by the end of the day on May 15 to save up to $600 (PRO members and teams save even more) on the in-person return of the best B2B marketing conference on the planet. MarketingProfs B2B Forum | October 12-14 | Boston.
Save up to $600
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
How Cookie Loss Is Affecting Enterprise Marketing Strategies »
Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand »
The Content Preferences of B2B Buyers »
LinkedIn's Top Companies to Work for in 2022 [Infographic] »
How Superior Product Experiences Can Fuel Exceptional Customer Experiences: Three Considerations »
What Does Measuring Your Marketing Actually Mean? »
News You Can Use
Updates from around the industry
Ceros Expands Technology Partnerships With Leading Sales Enablement Platforms to Extend Creativity and Innovation PR Newswire
Dialectica Launches B2B Surveys Service, Expanding Product Portfolio to Shape Better Business Decision-Making Worldwide MarTech Series
Zoho Unifies Marketing Operations With New Platform, Driving Business Growth and Improved Customer Experience Globe Newswire
Enhanced Solution From Fuel Cycle Positions It as the Premier All-in-One Platform for Market Research Yahoo Finance
Jabmo Updates Account Data Platform for a Holistic View of Omnichannel ABM Destination CRM
Nielsen's 'Podcasting Today' Report Reveals Podcast Advertising Presents Marketers With Greater Opportunities to Increase ROI Yahoo Finance
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