How to Get CX Right and Drive Global Revenue Through Localized Content at Scale: Lessons Learned From Ooni Pizza Ovens

If you work for a global brand—or one that's planning to expand abroad—you know you need to market to audiences that speak different languages. Because without on-brand, high-quality content tailored to each market, you can't create a customer experience that persuades and converts.

But how can you successfully localize all that content for all those markets?

We can all learn from the successful experience of Ooni Pizza Ovens, a fast-growing company that increased annual revenue from $13 million to $63 million in two years. Getting its message across to global markets through localized content is a key part of its customer experience strategy.

Discover how the brand has handled the challenge of localizing large volumes of content at the right quality and speed as the business has exploded internationally.

You'll learn:

  • How localized content helped increase Ooni's conversions 400% in new core markets
  • Its data-driven approach to prioritizing content in the funnel for translation
  • Its language strategy as it scaled globally
  • Innovative approaches to automation and AI to move faster while maintaining quality


Emilija Paliulyte

Emilija Paliulyte, head of performance marketing at Ooni Pizza Ovens, has 8 years' experience working in various digital marketing channels with global e-commerce and SaaS brands.

Neil Campbell

Neil Campbell is responsible for the global growth of Unbabel's Marketing Solution business, which enables customers to deliver exceptional global customer experience in every language and at every touchpoint.


Sponsored by Unbabel
Unbabel eliminates language barriers so that businesses can thrive across cultures and geographies. The company’s Language Operations platform blends advanced artificial intelligence with humans in the loop, for fast, efficient, high-quality translations that get smarter over time. Unbabel helps enterprises grow into new global markets and builds customer trust by creating more consistent, high-quality multilingual customer experiences across marketing and customer service.
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  • Date: On-Demand — Access anytime!
  • Length: 45 minutes
  • Presenter: Emilija Paliulyte, Neil Campbell
  • Sponsor: Unbabel
  • Topic: Marketing Content, Customer Experience, Marketing Strategy
  • Price: $0


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