📋 Table of Contents

Saturday, May 21, 2022

📋 Table of Contents

1. The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them

2. A Marketers Guide to SEO in 2022: Franco Valentino on Marketing Smarts

3. Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It

4. The 10 Brands People Feel Most Intimately Connected to in 2022

5. Using Product Management to Bring a Strategic View to Data and AI Ops

6. Taking the Mystery Out of Email Deliverability

7. The Podcast Boom: Audience and Content Trends

8. Catch These Fan-Favorites—Live in Boston! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them

Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there. »

podcast

A Marketers Guide to SEO in 2022: Franco Valentino on Marketing Smarts

Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility. Read more and listen in. »

article

Traditional Content Marketing Is Broken—Here's How Amplified Marketing Can Fix It

Amplifying your content can be as simple as breaking a larger piece into bite-sized (byte-sized?) pieces, and there's no better way to get those pieces than by having a good conversation. »

research

The 10 Brands People Feel Most Intimately Connected to in 2022

Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research. Check out the study findings. »

article

Using Product Management to Bring a Strategic View to Data and AI Ops

Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system. »

infographic

Taking the Mystery Out of Email Deliverability

What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes? Check out the infographic. »

research

The Podcast Boom: Audience and Content Trends

People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research. Check out the study findings. »

Catch These Fan-Favorites—Live in Boston!

MarketingProfs B2B Forum

Back on the B2B Forum stage this fall are fan-favorites with fresh ideas: Nancy Harhut, Christopher S. Penn, and Ann Handley, just to name a few! They'll give you what you need to succeed in B2B marketing in 2022 (and beyond). You won't want to miss it.

Get your ticket

Afoot in the Neighborhood

MarketingProfs community goings-on

Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

The Podcast Boom: Audience and Content Trends »

The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them »

Taking the Mystery Out of Email Deliverability [Infographic] »

How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast] »

People + Data = Better: The Powerful Combo of Analytics and Expertise »

How to Spark Customer Delight in Unexpected Places »

News You Can Use

Updates from around the industry

mParticle Launches Next Gen Audience Journeys to Customize CX MarTech Cube

ProteusEngage Launches Major Integration Enhancements to Help Companies Connect, Collaborate, and Scale Business Faster EIN News

Vivun Raises $75M Series C to Transform B2B Selling PRWeb

Casted Launches Insights for Podcasts and Videos Destination CRM

Quark.ai Introduces Autonomous B2B E-Commerce Support Yahoo Finance

Former Bizible, Marketo, and Adobe Execs Launch B2B Marketing Automation Solution Inflection.io Newswire

Upcoming Events

MAY

[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
60 minutes | sponsored by ON24

JUN

[Webinar] Marketing Work in 2022: Better Results With Less Effort That's More Effective
60 minutes | sponsored by Adobe

JUN

[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified

JUL

[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.