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People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.

The Podcasting Today: Insights for Advertisers report was based on a combination of Nielsen data and third-party data.

Some 56% of daily podcast listeners say they have been listening to podcasts more frequently in the past two years, and 52% say the number of podcasts they listen to has increased.

Daily podcast listeners are listening more often and to more titles

Just over half (51%) of daily podcast listeners say they started listening in the past two years.

Half of daily podcast listeners say they started listening in the past two years

According to Gracenote Audio On-Demand data, as cited by Nielsen, audiences now have more than 2 million podcast series and nearly 92 million episodes to choose from, up 163% and 173%, respectively, in just two years.

The growth of available podcast content 

 Most podcast listeners say they have resumed pre-COVID activities such as shopping for groceries in store, driving, and getting together with friends and family.

Podcast listeners are resuming pre-COVID activities

About the research: The Podcasting Today: Insights for Advertisers report was based on a combination of Nielsen data and third-party data.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji