What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?

The answer to that vital question is often shrouded in mystery.

To help marketers understand what's fact and what's fiction, Litmus created an infographic (below) covering the essentials of email deliverability.

It looks at the role different factors such as list hygiene and your email service provider (ESP) play in improving deliverability.

The infographic also provides a list of deliverability questions to ask your ESP.

Check out the infographic:

Taking the mystery out of email deliverability infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji