📋 Table of Contents

Saturday, June 12, 2021

📋 Table of Contents

1. Is Your Content Working? How to Measure Content Marketing Results

2. Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?'

3. 'Be a Quitter Like Me'—Stories, Connections & Books: Bobby Lehew on Marketing Smarts

4. Help B2B Buyers Make Faster Decisions: A Guide for Content-Powered B2B Commerce sponsored

5. A Six-Step Guide to Conducting a Brand Audit

6. How to Maximize the ROI of Hybrid Events in 2021

7. The Behaviors of 'Buyer-First' Salespeople

8. The Fall B2B Forum Conference Program Is Here MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Is Your Content Working? How to Measure Content Marketing Results

Content marketing is inherently a long-term, cumulative investment; a single piece of content won't likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn't mean impossible. Here's how you can measure your content marketing. »

article

Avoid Marketing Irrelevance: Stop Asking 'What's Our Budget?' and Start Asking 'What's Our Revenue Target?'

In today's world, the traditional role of marketing in business hasn't just been flipped on its head, it's been reimagined entirely. Here's what to focus on to ensure Marketing remains relevant and respected. »

podcast

'Be a Quitter Like Me'—Stories, Connections & Books: Bobby Lehew on Marketing Smarts

Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more. Read more and listen in on this fascinating conversation. »

sponsored

Help B2B Buyers Make Faster Decisions: A Guide for Content-Powered B2B Commerce

The typical B2B purchase decision is at least 50% complete before a customer ever contacts your sales rep, which is why content is so important—and why you need to build an effective strategy for content-powered B2B commerce. How? Download this guide to get 5 practical tips. »

infographic

A Six-Step Guide to Conducting a Brand Audit

A brand audit is an in-depth examination of your brand to identify what you’re doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how exactly do you conduct one? Check out the infographic. »

article

How to Maximize the ROI of Hybrid Events in 2021

Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies. »

research

The Behaviors of 'Buyer-First' Salespeople

What does it mean to be a 'buyer first' salesperson? To find out, LinkedIn Sales Solutions surveyed more than 400 buyers and 400 sellers in the United States and Canada. Check out findings from this survey. »

The Fall B2B Forum Conference Program Is Here

MarketingProfs B2B Forum

Content, email, demand gen, CX, strategy, influencer marketing... Everything you need to know to BUILD MOMENTUM for your B2B marketing programs is included in the fall B2B Forum program.

Check out the program.

Afoot in the Neighborhood

MarketingProfs community goings-on

A new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.

Did You Miss Us?

Recent MarketingProfs content

The Behaviors of 'Buyer-First' Salespeople »

How to Maximize the ROI of Hybrid Events in 2021 »

A Six-Step Guide to Conducting a Brand Audit [Infographic] »

Four Tactics to Refresh Your 2021 Email Marketing Strategy »

What Marketers Need to Know About Clubhouse [Infographic] »

Why We're Doing ABM Completely Backward—And How to Fix It »

News You Can Use

Updates from around the industry

Gupshup Adds Messenger API for Instagram to Help Businesses Engage and Monetize Better MarTech

Advocado Commits to Accelerating Growth in Downtown St. Louis Headquarters Advocado

Audiencerate Announces New Advisory Board Comprised of Adtech Industry Leaders AdTech Daily

Dynamic Yield and FullStory Partner to Enhance Personalization Process with Rich Digital Experience Analytics MarTech

Jahia Transforms Any CMS Into a DXP With Open-Source Customer Data Platform Business Wire

Allego Co-Founders Provide Tactical Approaches to Virtual Selling With New Book PR Newswire

BuyerAssist Launches With $2M in Funding to Help B2B Sales Teams Keep Their Buyers Engaged TechCrunch

SurveyMonkey Rebrands as Momentive to Fuel Its Growing Enterprise Business Forbes

Upcoming Events

JUN

[Webinar] How to Craft a Marketing Strategy That Gives You a Sustainable Advantage
45 minutes | presented by Allen Weiss

JUN

[Webinar] Guide to Delivering Successful Hybrid Events
60 minutes | sponsored by ON24

JUN

[Webinar] Five Strategies B2B Email Marketers Can Use to Stand Out in Crowded Inboxes
45 minutes | sponsored by Validity

JUN

[Webinar] How to Use a Website Audit to Create a Content Strategy That Generates Leads
60 minutes | sponsored by Influence & Co.

OCT

13-14

[Online Event] MarketingProfs B2B Forum | Fall 2021
All new insights + a full year of learning with PRO

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.