📋 Table of Contents

Saturday, June 25, 2022

📋 Table of Contents

1. Could NFTs Replace Your CRM Strategy?

2. Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts

3. Five Ways Marketing Can Support the Sales Process to Maximize Growth

4. Six KPIs Marketers Should Be Tracking

5. Email at Scale: How to Increase Campaigns and Manage Complexity

6. The Average Compensation of B2B Tech CMOs

7. Summer Sale on #mpb2b MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Could NFTs Replace Your CRM Strategy?

Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management. »

podcast

Different Is Better Than Better, Part 1: Sally Hogshead on Marketing Smarts

Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turn that into your specialty. Read more and listen in. »

article

Five Ways Marketing Can Support the Sales Process to Maximize Growth

Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true. »

infographic

Six KPIs Marketers Should Be Tracking

This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value. Check out the infographic. »

article

Email at Scale: How to Increase Campaigns and Manage Complexity

Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind. »

research

The Average Compensation of B2B Tech CMOs

Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research. Check out the study findings. »

Summer Sale on #mpb2b

MarketingProfs B2B Forum

To celebrate the return of summer, we're offering you a hot deal on the hottest marketing ticket in town! Grab your All-Access pass to the October B2B Forum by June 30 with code HOTB2B to save $150. Your ticket gets you three days of actionable, tactical learning on the topics that mean the most to B2B marketers, including a full-day, preconference workshop on October 12. Plus, creative networking and one-of-a-kind shenanigans!

Use code HOTB2B to save $150

Afoot in the Neighborhood

MarketingProfs community goings-on

A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

The Average Compensation of B2B Tech CMOs »

Could NFTs Replace Your CRM Strategy? »

Six KPIs Marketers Should Be Tracking [Infographic] »

How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast] »

Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen »

How Gen Z Relates to Brands [Infographic] »

News You Can Use

Updates from around the industry

Crowdvocate Raises $15M in Funding and Announces Rebrand to Support Strategic Vision of Creating the Customer-Led Growth Category in B2B MarTech Series

MediaVillage Introduces AvrioB2B Self-Publishing and Search Platform for Advertising-Supported Companies MarTech Series

CData Software Unveils CData Arc Cloud to Automate B2B Workflows in Minutes Business Wire

Cloudentity Announces Privacy-Centric Consumer Identity Management for Unlimited Users at Zero Cost Yahoo Finance

Drift Introduces Drift Deal Room to Streamline Collaboration Between Buyers and Sellers at Scale PR Newswire

Octane11 Raises $4.5M to Accelerate Growth of Connected Data Platform for B2B Yahoo Finance

Upcoming Events

JUN

[Webinar] How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)
45 minutes | sponsored by Aprimo

JUN

[Sales Enablement Working Webinar Series]
Session 4 | Keeping Sales Enablement Going

JUL

[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.