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With so many key performance indicators (KPIs) to choose among, which ones should marketers be focused on?

An infographic (below) from Hurree explores some of the major KPIs that you should be tracking.

Specifically, it looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.

The piece explores what each KPI shows, how it is calculated, and why it matters for marketers.

Check out the infographic:

6 KPIs marketers should be tracking infographic 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji