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Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.

The report was based on data from a survey of 338 B2B CMOs and senior-level marketing leaders, most of whom work for technology companies financed through private equity or venture capital.

Respondents report receiving a base annual salary of between $200,000 and $250,000, on average, and an average bonus of between 20% and 30% of their base salary.

Average compension of tech marketing leaders

Top and bottom ends of marketing leaders' total cash compensation

Male and female CMOs report the same average base salaries, annual bonuses, and equity distributions.

Average CMO base salaries among men and women

The total average compensation of CMOs at firms that are venture-capital-backed, private-equity-backed, and public is similar, but the proportion of salary, bonuses, and equity differs.

Average CMO compension by company financing source

About the research: The report was based on data from a survey of 338 B2B CMOs and senior-level marketing leaders, most of whom work for technology companies financed through private equity or venture capital.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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