MarketingProfs This Week

Saturday, September 24, 2022

📋 Table of Contents

1. Four Steps Marketers Can Take to Drive Growth During a Recession

2. Tips, Tricks, and Hacks for B2B Email Marketing Success

3. A Complete Guide to Anchor Text Optimization in Four Steps

4. The Most Important Elements of a B2B Multichannel Strategy

5. Measuring the Immeasurable: Customer Loyalty Metrics

6. How to Adapt to Changing B2B Tech Buyer Behavior

7. The Best Way to Get Up to Speed... Fast! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Steps Marketers Can Take to Drive Growth During a Recession
article
Four Steps Marketers Can Take to Drive Growth During a Recession
As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market. »
Tips, Tricks, and Hacks for B2B Email Marketing Success
podcast
Tips, Tricks, and Hacks for B2B Email Marketing Success
Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more. Read more and listen in. »
A Complete Guide to Anchor Text Optimization in Four Steps
article
A Complete Guide to Anchor Text Optimization in Four Steps
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right. »
The Most Important Elements of a B2B Multichannel Strategy
research
The Most Important Elements of a B2B Multichannel Strategy
Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research. Check out the study findings. »
Measuring the Immeasurable: Customer Loyalty Metrics
article
Measuring the Immeasurable: Customer Loyalty Metrics
Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track. »
How to Adapt to Changing B2B Tech Buyer Behavior
infographic
How to Adapt to Changing B2B Tech Buyer Behavior
B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth? Check out the infographic. »
The Best Way to Get Up to Speed... Fast!
MarketingProfs B2B Forum
Join us in Boston on October 12 for an intensive, full-day workshop where you and up to 30 of your peers will gather to dive deep into the topic of your choice: strategy, storytelling, demand gen, sales enablement, or measurement. Each workshop includes hands-on exercises, a companion workbook, and e-learning to augment what's done in the classroom; plus instructor and peer collaboration. It's by far the best way to learn a topic quickly! Join us for just one workshop OR grab your All-Access pass to #mpb2b so you can attend a workshop and B2B Forum October 12-14.
Learn more about workshops
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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Did You Miss Us?
Recent MarketingProfs content
The Role of Data in B2B Go-To-Market Strategies »
Four Steps Marketers Can Take to Drive Growth During a Recession »
The Most Important Elements of a B2B Multichannel Strategy »
How to Adapt to Changing B2B Tech Buyer Behavior [Infographic] »
Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast] »
How to Cultivate Curiosity Throughout Your Career [Infographic] »
News You Can Use
Updates from around the industry
Acquia Introduces New Channel Portals Capabilities to Manage and Distribute Product Content MarTech Series
Chicago-Based Marketing Agency to Rebrand as 2.718 Marketing, Focused on Delivering Exponential Growth PR Newswire
Missouri Startup LeadPost Launches New B2B Lead Generation Tool MarTech Series
Enterprise Software Veteran Jason Olkowski Joins ON24 as Chief Customer Success Officer Business Wire
Spot Raises $5.5M in Seed Funding Led by Freestyle Business Wire
Conversica's Conversational AI Platform Recognized as Best Fit for Aligned B2B Sales and Marketing Teams Yahoo Finance
Upcoming Events
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60 minutes with Kenda Macdonald
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[Webinar] Content Creation and Curation: The Missing Link Between Sales and Marketing with Pam Didner
45 minutes | sponsored by Bigtincan
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