B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases.

How can you ensure such changing buyer behavior doesn't derail your growth?

An infographic (below) from IDC and SAP explores how to adapt your sales and marketing approaches to reach today's tech buyers.

It looks at how buying behavior is changing, why always-on engagement is increasingly essential to success, and how to market effectively to digital-first buyers.

Check out the infographic:


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How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji