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B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases.

How can you ensure such changing buyer behavior doesn't derail your growth?

An infographic (below) from IDC and SAP explores how to adapt your sales and marketing approaches to reach today's tech buyers.

It looks at how buying behavior is changing, why always-on engagement is increasingly essential to success, and how to market effectively to digital-first buyers.

Check out the infographic:

 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji