MarketingProfs This Week

Saturday, September 3, 2022

📋 Table of Contents

1. Email Newsletters: Nine New Best-Practices

2. New B2B Email Marketing Techniques That Work Right Now

3. Five Trends Fueling the Rise of Visual, Data-Driven Storytelling

4. Why You Need a Branded Podcast (And How to Create and Brand Yours)

5. The 30 Brands B2B Professionals Trust Most

6. Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

7. A 7-Step Inbound Marketing Lead Gen Strategy

8. Book Your One-on-One Consultation MarketingProfs Office Hours With the Experts

Scroll down for more, including industry news, community goings-on, and other useful resources.

Email Newsletters: Nine New Best-Practices
article
Email Newsletters: Nine New Best-Practices
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read. »
New B2B Email Marketing Techniques That Work Right Now
podcast
New B2B Email Marketing Techniques That Work Right Now
Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more. Read more and listen in. »
Five Trends Fueling the Rise of Visual, Data-Driven Storytelling
infographic
Five Trends Fueling the Rise of Visual, Data-Driven Storytelling
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future. Check out the infographic. »
Why You Need a Branded Podcast (And How to Create and Brand Yours)
article
Why You Need a Branded Podcast (And How to Create and Brand Yours)
Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness. »
The 30 Brands B2B Professionals Trust Most
research
The 30 Brands B2B Professionals Trust Most
Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research. Check out the study findings. »
Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing
article
Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing
Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities. »
A 7-Step Inbound Marketing Lead Gen Strategy
infographic
A 7-Step Inbound Marketing Lead Gen Strategy
This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion. Check out the infographic. »
Book Your One-on-One Consultation
MarketingProfs Office Hours With the Experts
Want to talk through your marketing challenges and gain clarity on your next moves? Don't drop hundreds of dollars on an outside consultant—book a private 20-minute call with one of our trusted experts: Andy Crestodina (SEO), Kenda Macdonald (Demand Generation), Allen Weiss (Strategy and Positioning), Sydni Craig-Hart (Inclusive Marketing), Zontee Hou (Social Media), or Michele Linn (Content Marketing). We'll record your Zoom call and send you the recording to watch any time. Consultation spots are limited, so book your call now! A PRO Exclusive.
Check availability and schedule now
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
Email Newsletters: Nine New Best-Practices »
A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together »
Why You Need a Branded Podcast (And How to Create and Brand Yours) »
The 30 Brands B2B Professionals Trust Most »
Five Trends Fueling the Rise of Visual, Data-Driven Storytelling [Infographic] »
B2B Marketers, the Customer Journey, and Sales: Pam Didner on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Fuel Cycle Earns #7 Technology Provider and #25 Most Innovative Supplier in 2022 GRIT Report MarTech Series
RollWorks Strengthens Its Prowess in B2B Advertising Performance PR Newswire
B2B Tech Veterans Launch Go-To-Market Analyst Firm GTM Partners Yahoo Finance
Lob Makes Direct Mail Carbon Neutral for All Customers Across Entire Lifecycle MarTech Series
commercetools' Composable Commerce for B2B Powers New Opportunities for Revenue Growth and Flexibility Yahoo Finance
Conversica Continues Partner Ecosystem Momentum With New Exec From Salesforce PR Newswire
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