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In this issue
1. How-To: Three Creative Cold-Email Templates That Will Get Replies
2. Article: PPC Machines: Search Marketers' Role in the Age of AdWords Automatons [Sponsored]
3. Podcast: Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl
4. On-Demand Seminar: How the Most Creative Marketers Do What Others Don't
5. Survey Says: The Best Way to Improve Online Conversion Rates
6. #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories
7. Infographic: The Most Popular Colors in Business and What They Say About a Brand
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How-To
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Three Creative Cold-Email Templates That Will Get Replies
By Melissa Williams
You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work. Read More
Podcast
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Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts
By Kerry O'Shea Gorgone
Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI. Read More
Multimedia
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On-Demand Seminar: Unthinkable: How the Most Creative Marketers Do What Others Don't Dare
Discover how some of the world's most creative marketers earn attention, and learn why we need to step back from our obsession with best-practices. You'll leave with ideas inspired by case studies on how to do the unthinkable and create better content marketing that actually stands out. Read More
Survey Says
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The Best Way to Improve Online Conversion Rates
By Ayaz Nanji
In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy. Read More
Quick Take
#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This Week
By Christian Neri
Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses... Read More
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At-A-Glance
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The Most Popular Colors in Business and What They Say About a Brand [Infographic]
By Laura Forer
Selecting brand colors can be daunting: Should you go for an eye-catching red or a trustworthy blue? Today's graphic provides insights into how different colors make us feel and which colors are dominant in which industries. Read More

event calendar

Nov 16
 Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 8
 Virtual Conference—Automate! For Marketers | A Marketo Users Virtual Conference
Dec 14
 Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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