How to Choose a Vendor by the Quality of their PowerPoint

by Cliff Atkinson

Published on November 12, 2002

Tags: Creativity, Hiring Outside Resources, PowerPoint, Targeting, Thought Leadership, Time Management

They say you can't judge a book by its cover. But you sure can tell a great deal about prospective vendors by the quality of their PowerPoint presentations.

Like it or not, everyone forms first impressions--it's human nature. When you first meet prospective vendors, you quickly form opinions about them based on their professional appearance, demeanor, timeliness, interpersonal skills, and sincerity.

Usually, within minutes of meeting, you'll probably be watching the vendor's PowerPoint presentation. Just as potential vendors make a statement through their professional appearance, they also speak volumes about themselves through the quality of their presentation.

What you learn by analyzing their PowerPoint is fair game in making a first impression of their knowledge and performance capability, and what you can expect in your relationship with them.

As you “read between the bullet points” of their PowerPoint, ask yourself these five questions to help you make your decision on which vendor is the best fit for the job:

1. Is my business really important to them?

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Cliff Atkinson, MBA, is an instructor, speaker and presentation media expert at sociablemedia.com. He is also author of The Presentation Paradox Workbook and can be reached at cliff.atkinson@sociablemedia.com.

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