Bottom line: A brand is a promise, a shortcut for a prospect to know how to think about you and what you stand for and why you're relevant.
By creatively appealing to your prospect on the human level at least initially, you can capture her interest enough to pay attention to that promise. By being clear and consistent, you make it easier for her to choose. And by being smart and truthful, you make it easier for her to choose you.
Take the first step (it's free).
You may also like:
- Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]
- Visual Design: Data-Driven Tactic or Qualitative Strategic Asset?
- How COVID-19 Is Impacting Marketers' Branding Strategies
- Brand Elasticity: How Far Can Your Brand Stretch Before It Breaks?
- Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]