SWOT Team: Holiday Campaigns Year-Round

Holiday sales are held not only before Christmas but also around Valentine's Day, President's Day, Memorial Day, the 4th of July, Labor Day and other holidays. In fact, the power of marketing is so strong that sales begin before Halloween for events that don't happen until late December.

But what if you're not a retailer? Maybe you're selling a service or a product to businesses. The retailers who put ads in the paper and on TV are using a holiday as an excuse for a sale. However, this holiday-style marketing may not be the best approach for your offerings.

Even though Christmas most likely has the highest success, since it's at the end of the year when businesses are closing out the fiscal year, what other holidays work well for a marketing campaign? What holiday marketing programs have worked for you?

Do you prefer to enjoy the holidays rather than use them for business promotions? 200,000 "MarketingProfs Today" await your challenge so they can provide star-spangled solutions. Share a marketing challenge and receive a complimentary copy of our book, A Marketer's Guide to e-Newsletter Publishing.

This Week's Dilemma

Marketing worth celebrating

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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.