Did you know that while 48% of emails are currently spam, that share is expected to drop to 43% by 2030? Or how about that 77% of B2B buyers say they prefer to receive communication via email?

Those are some of the email marketing statistics uncovered by Delphin Digital when they reviewed research from third-party sources.

An infographic (below) covers key insights from the research.

It explores email marketing stats that marketers need to know in 2026 around seven areas: the global email landscape; subject lines and send times; engagement and ROI; automation, AI, and personalization; B2B marketing; B2C marketing; and the future outlook.