by Meryl K. Evans and Hank Stroll
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We hear of freelance writers, freelance editors, and freelance designers, but rarely do we hear of freelance "marketers." But that is beginning to change. Now that telecommuting is commonplace and workers are more mobile, freelance marketers are starting to sprout up all over the place.
Though searching for the right people means reviewing their background and experiences, you can't even get that far if you don't know where to find such people in the first place. Fortunately, one good place to start is a tool you are using right now: the Internet. Another is that always trusty resource: networking. If you're looking for industry-specific help, through networking you're more likely to find marketers who have contacts and experience in the industry.
Read on for other sage advice from your peers about using these two methods to find freelance marketers.
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Finding the perfect name. |
Help Wanted: Where are the experienced freelance marketers?
I recently was hired as the marketing director of a small manufacturing company. I have two other marketers on my staff, but in order to accomplish everything the CEO wants to do, I need to periodically hire additional contract marketers or vendors.
In my last job, I had a regular stable of people who attended staff tradeshows, wrote and designed brochures and direct mail campaigns, responded personally to emails from existing online marketing campaigns and so on. But I’m in another city now and am not sure where to turn for help. The previous marketing director left on poor terms, and I’d be embarrassed to ask the CEO. Where's the best place to find experienced marketing help at a reasonable rate—either budgeting per hour or per project?
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