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The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either)

by Jordan Ayan  |  
December 27, 2007

If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked.

Here is a list of 100 more that you should avoid using as well.

Top 100 words/phrases NOT to use in your subject lines:

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all words that relate to sex or pornography

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Jordan Ayan is the CEO of SubscriberMail (, an email marketing services and technology provider.

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  • by Fernando Fri Jun 17, 2011 via web

    no substance

  • by Ann Handley Fri Jun 17, 2011 via web

    Hi Fernando - Hmm... you do realize this article is intended to be somewhat offbeat, right? If you're looking for more substance, I'd suggest most of the other email marketing articles in our archives. Let me know if you are looking for something specific. Happy to help.

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