Increase Your Email Campaign's Power to Persuade: Move, Motivate, and Entice

The ability to move, motivate, and entice consumers within the confines of their inbox is not an easy task. Too often, marketers overlook the tools available to attract and draw customers to open their messages.

The inbox is a competitive arena in which you must fight for your open. The battle can be won by effectively utilizing and optimizing four straightforward email marketing elements. I find myself continually surprised by how many large online retailers still do not incorporate these simple elements into their email marketing efforts.

Take advantage of the opportunities to optimize your existing email marketing campaigns. The results surprise even the most seasoned email marketer.

From Name

Why does the from name matter? Your consumers determine whether to open, delete, or mark a message as spam based on your from name. Your brand name recognition and loyalty are captured in the from name.

Use a consistent from name that your consumers will immediately recognize as your company's brand name among the sea of messages in their inbox. Consider the from name as your company's inbox logo.

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Kimberly Snyder is an account manager with Bronto (www.bronto.com) and works with clients to optimize their email marketing efforts.