Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way.
And managing your time more efficiently isn't the answer.
You may remember my article about outsourcing your life, which features an interview with Tim Ferriss, author of the best-selling book The Four-Hour Workweek. The article revealed how you can hire a virtual assistant (VA) for as little as five dollars per hour and delegate many of the items on your to-do list to that VA in order to save you time and boost your productivity.
Delegating isn't the only key to reducing your workload and your stress level, however. You also need to be discerning about what you take on: Not everything deserves to go on your to-do list.
Even more importantly, some things deserve to be on your list that aren't there now. I'm talking about career goals, or life goals.
When was the last time you prioritized your "to-do" list based on what will help further your marketing career instead of merely what will get you through your week? Do you have things on that list that you'd like to have accomplished one year from now? Or in five years?
I sat down for a podcast interview with best-selling author David Allen, the guru of the productivity methodology known as "GTD" (which stands for Getting Things Done and is also the name of his New York Times Best-Seller). We discussed life and time management, and the psychology behind why so many of us struggle with accomplishing what we want in our careers and in our personal lives.
I have already written about GTD for MarketingProfs—an article titled "Clearing the Clutter: How Busy Marketers Can Get Things Done. In it, I wrote: