Stephan Spencer

Stephan Spencer is founder and president of natural search marketing firm Netconcepts and inventor of the GravityStream SEO proxy technology. He's an author of The Art of SEO, published by O'Reilly, along with co-authors Eric Enge, Rand Fishkin, and Jessie Stricchiola.

Articles by Stephan Spencer

Eight Critical SEO Metrics
more
Usability and Findability—Getting the Synergy Right
Finding the balance between search engine optimization (SEO) and a successful user experience can be a challenge. The two strategies can conflict, and companies may mistakenly favor one over the other. more
Marketers, It's Time to Hop Off the 'Time Management' Treadmill
Gems of 2008: Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer. more
The Latest SEO Trends and Metrics: What's Hot, What's Not
It takes time and experience to stay on the cutting edge of SEO, and more than likely you don't have that kind of time, considering your other marketing efforts. So here's a quick update on what's hot and what's not in the world of search engine optimization. more
Marketers, It's Time to Hop Off the 'Time Management' Treadmill
Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer. Nor is simply delegating. You also need to be discerning about what you ... more
Sculpting your Site's PageRank Can Help Your Search Engine Rankings
Sculpting PageRank? Are you scratching your head, wondering whether Stephan is talking about carving a masterpiece? In a way, he is. If you are considering your options for getting a jump on your competitors in the search results, take a closer look at PageRank sculpting. more
Outsourcing and Delegating: Two Keys to Excelling in Your Career
Marketers often lament, "If only I had more time...." Improving your productivity by using something like GTD (Getting Things Done) will take you part of the way there. But you also need to become ruthless at delegating. The more effectively you delegate, the faster you will excel in your career. more
How to Market on YouTube
Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some, that day has ... more
Clearing the Clutter—How Busy Marketers Can Get Things Done
more
Clearing the Clutter—How Busy Marketers Can Get Things Done
Marketers, by the very nature of their job function, must juggle numerous campaigns, a range of portfolios, multiple channels, and various corporate, political, and personnel issues—all simultaneously. Do you have multiple action lists running concurrently in your brain? Or great ideas buried within files, folders, emails, Post-It notes, and to-do lists? ... more