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Four Four-Letter F-Words That Stall Your Career

by William Arruda  |  
June 30, 2009

If you want to get ahead in your marketing career, you have to stop using four-letter words that begin with the letter "F."

No, I'm not talking about cleaning your mouth out with soap. Of course, cursing your boss is probably not going to get you very far. But the F-words I share with you here are far more lethal, more destructive, and more devastating to your career and professional fulfillment.

The ugliest four-letter words that begin with F can hold you back if you don't keep them in check. The words?

F _ _ R
F A _ _
F _ K _
F _ N _

Have you guessed them?

The key to building a successful and rewarding marketing career is removing the F-words from your vocabulary, mindset, and actions. Here's how.


"Look not mournfully into the past. It comes not back again. Wisely improve the present. It is thine. Go forth to meet the shadowy future, without fear." —Henry Wadsworth Longfellow

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William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda

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  • by JV @ L'attitude in Cairns Thu Jul 2, 2009 via web

    There's another version of the acronym which reflects the mindset of executives under extreme pressure who say they are FINE

    F = Fragile (there's another F word, but it's REALLY incorrect!)
    I - Insecure
    N = Neurotic
    E = Emotional

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