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53 Smartphone Applications for On-the-Go Marketers

by Kimberly Smith  |  
May 12, 2009

Out-of-office functionality just keeps getting easier with mobile technology like the iPhone, which now has more than 30,000 applications it can run. And while games remain the most widely downloaded apps, developers haven't forgotten about those of us who have work to do.

In fact, we found quite a few apps that could prove useful in a marketer's day-to-day life. Take a gander, and then feel free to add comments about the applications you've found useful for improving productivity and staying up-to-date on all things marketing.

Marketing news and resources

Moritz Philip Recke's asap Marketing and asap Mobile display the latest marketing and mobile-marketing news feeds from industry publications such as Ad Age, the New York Times, and Mobile Marketing Watch. ($0.99 each)

Get to the Po!nt newsletters—bite-sized nuggets of information that marketers can consume in less than a minute—are available on call through the MarketingProfs application. Or, for more direct feedback on specific marketing questions, ask the MarketingProfs Q&A application, which also allows you to search through, read, bookmark, and email all other queries answered by your fellow expert marketers. (Free)

Key Insights from Impleo Software offers a series of whitepapers and presentations on business and marketing topics from (Free)

Intersog aims to test your smarts with two applications, Marketing Process Test, which covers a range of marketing topics from identifying and analyzing target markets to search engine optimization, and E-Commerce Test, which emphasizes online marketing. (Free)

Additional inspiration

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Kimberly Smith is a staff writer for MarketingProfs. Reach her via

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  • by Sammy James Tue May 12, 2009 via web

    These are cool! You missed one though... you can turn your internet form inquiries into phone calls so you get your leads instantly wherever you are. MarketingAnd's Form to Phone reads the lead info to you from the web form then you simply press 1 and your phone then dials the lead and presto you are connected all within about 30 seconds. Try the demo and see how easy it is to increase your speed to lead.

  • by Don Wade Tue May 12, 2009 via web

    I've been waiting for someone to do the research on this for me. Great article, great list.

  • by Kathleen Mattson Wed May 13, 2009 via web

    I've been amazed by the weak selection of good contact management apps for the iPhone. I'll have to check out the "In Touch" in this article. Since the basic contact app wouldn't let me categorize, I've been using "Contact Tool" from It's a big improvement over the native app, but not perfect.

  • by Ann Handley Wed May 13, 2009 via web

    I'm a big fan of Tweetie, which Kim mentions here. Also like the WSJ app for news, as well as the NYTimes. The Yammer app and Skype app are also great for community/networking/contacts.

    And finally -- The Daily Puppy app ($.99). Just because they are so darn cute.

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