Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Four Key Components of E-Newsletter Advertising

by Drew Adams  |  
March 17, 2009
  |  8,814 views

Clint Schaff, senior director of marketing and communications of JamsBio, a social community designed for users to share their lives through music, has found great success branding his site via targeted ads within e-newsletters.

His go-to resource these days is PASTE Magazine, an independently published entertainment magazine. Schaff says PASTE shares a complementary editorial vision with his site based on a focus on high-quality music, substance and songcraft, and lesser-known musical acts.

PASTE produces advertising-based weekly e-newsletters that include summaries of new releases, available downloads, and other current news to a list of over 100,000 opt-in subscribers. That's a ready-and-willing "captive" audience likely interested in what Schaff has to advertise.

"Newsletters offer a different dynamic than other traditional advertising mediums we've tested in the past," Schaff reports. "Subscribers have opted in: They're interested in the content, they want the information, and they want to hear about similar offers from advertising partners like us."

If a particular edition of the PASTE newsletter focuses on a certain genre, group, or musician, it's a golden opportunity for Schaff to insert a relevant JamsBio ad that serves as a call-to-action to drive viewers to its site for additional interaction.


For example, JamsBio registered particular success advertising in a recent newsletter focused on an upcoming Bruce Springsteen release. JamsBio created an animated call-to-action banner ad that urged readers to share their stories and recollections of Springsteen.

To date, its highest-performing ad has been around the reissue of Jimmie Hendrix's Electric Ladyland album. JamsBio created an ad that encouraged people to click through to enter for a chance to win a Gibson guitar; the click-through stats for that ad were the highest it has ever received.

"Our community of users is very music-literate, and that is a key ingredient to the success of advertising campaigns run by JamsBio," says Palmer Houchins, manager of marketing and new media for PASTE Media Group.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Drew Adams is president of Contactology (www.contactology.com), an email marketing company. Reach him via dadams@contactology.com.

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!