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January 1, 2001
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Now, what do you want to do?

 
I WANT TO:
WHAT YOU NEED TO KNOW:
   
Know What Marketing is About Overview of Marketing Analysis
Segment My Market

First Read: What Do Customers Really Buy?

How Customers Make Tradeoffs and Why They're Important

Then read: How to Segment Markets

Customer Segment Descriptors: Hone Your Strategy and Target Your Tactics

Understand Customers' Perceptions of the Market


Snakeplots: A Tool For Understanding Customer Perceptions

What Customer Biases Should I Know About?

Better Understand Competition and My Company

How to Predict Competitive Reactions


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