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'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media Leader

by Maria Ogneva  |  
October 26, 2010

In this article, you'll learn...

  • The seven virtues of a social-media leader
  • How important a social-media leader is to your company
  • How to find the perfect social-media leader for your company

If you're of a certain age, you likely have at least a dim memory of the difficulties involved in hiring the perfect nanny—and the dire consequences of choosing the wrong one: Remember... "If you want this choice position, have a cheery disposition"?

Well, you needn't fear that a social-media manager will ever feed you castor oil or gruel. But it's certainly possible that you might hire someone who doesn't have the qualities necessary to be successful in such a new field.

Social media is still the Wild West to some extent, and a lot of us are still figuring out the rules. One thing is clear: Social media is here to stay.

Therefore, your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning it with that strategy.

But a lot of people who claim to be social-media experts are far from it. How can you sift the wheat from the chaff?

Below are the seven killer virtues of a social-media leader. There are certainly more, but not all are deal makers ("sing songs, bring sweets").

1. Passion

Passion for the job is an important characteristic of any employee, but it's fundamental for a social-media manager. Many public relations and marketing folks use social media, but they aren't passionate about it.

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Maria Ogneva is the director of social media at Attensity (, a leader in customer experience management software applications. Contact her at or follow her on Twitter: @theMaria.

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