Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 5)
In this article, you'll learn...
- How to optimize and test every page for conversion
- Testing methodologies and what to look for when testing conversion rates
In days one through four of our crash course on conversion, we covered the economics of conversion, why homepages aren’t the best way to get results, and how to effectively use landing pages and calls to action to boost conversion. Our final installment covers page optimization and testing.
Day 5: Optimization and Testing—Every Page Can Convert Better
Once you start walking down Conversion Avenue, you'll probably find that it's a one way street—there's no turning around, and the traffic flows much better in a single direction.
Optimizing your landing pages can become an addictive pursuit of the perfectly converting page. Like unicorns and fairies, such a page doesn't actually exist; and though there is no magical pixie dust to sprinkle over your website, there are processes and techniques you can use to make the most of your conversion opportunities.
The best part? No matter what your page is for, it can always convert better.
The most obvious business reason to start a testing and optimization process is the economics: Do it right, and you'll get a higher return on your marketing spend. A no-brainer.
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