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Landing Pages: How-to articles covering the latest marketing tactics, tips, and strategies.
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What Converts? Web Landing Page Benchmarks and Trends [Infographic]Ayaz NanjiWebsite landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
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Kiss Your A/B-Testing Goodbye... Sort OfDavid SchroederA/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
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Your 2018 Technical SEO ChecklistAleh BarysevichIf you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to ...
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The Content Types That Generate the Highest-Quality LeadsAyaz NanjiMarketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
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How to Improve Your Marketing ROI With Google AdWords [Infographic]Laura ForerGoogle AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.
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10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]Laura ForerMarketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos ...
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How to Maximize the ROI of Your Lead Generation CampaignsIvan KreimerIf you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ...
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Lead Generation Landing Page Benchmarks and Top Content TacticsAyaz NanjiLead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
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The Ultimate Local SEO Guide [Infographic]Laura ForerKeeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.
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Goodbye Google Keyword Planner, Hello Keyword Research Using PPCDavid ZimmermanDid you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But ...
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How-to Articles
When Should You Shelve Those Marketing Ideas? Use These Five ... by Sarah Fruy
Struggling With Digital Communication? Here Are Five Ways to ... by Adam Johnson
Six Prerequisites for a Responsive Brand by Tim Brown
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Five Benefits of Influencer Marketing for Recession-Proofing ... by Ismael El-Qudsi