Landing Pages: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Content Types That Generate the Highest-Quality LeadsAyaz Nanji
  Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Landing Pages, Lead Generation, Lead Quality, Research Summaries, Sales, Survey Data
• How to Improve Your Marketing ROI With Google AdWords [Infographic]Laura Forer
  Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.
  Advertising, Customer Behavior, Google, Landing Pages, Marketing Budgets, Marketing Strategy, ROI, Search Engine Marketing, Search Engines
• 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]Laura Forer
  Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos ...
  Advertising, Content, Content Marketing, Email Marketing, Facebook, Instagram, Landing Pages, Management, Marketing Strategy, Presentations
• How to Maximize the ROI of Your Lead Generation CampaignsIvan Kreimer
  If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ...
  Content, Content Marketing, Customer Acquisition, Landing Pages, Lead Generation, Lead Quality, Metrics, ROI, Sales
• Lead Generation Landing Page Benchmarks and Top Content TacticsAyaz Nanji
  Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
  Benchmarking, Content, Landing Pages, Lead Generation, Research Summaries, Sales
• The Ultimate Local SEO Guide [Infographic]Laura Forer
  Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.
  Google, Landing Pages, Local Marketing, Marketing Tips, SEO
• Goodbye Google Keyword Planner, Hello Keyword Research Using PPCDavid Zimmerman
  Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But ...
  Advertising, Content, Content Marketing, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Web Content
• Five Mistakes You Can't Afford to Make in Your Refer-a-Friend ProgramPrasad Dhamdhere
  Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some ...
  B2C, Customer Behavior, Customer Relationships, E-Commerce, Landing Pages, Referrals, Retail Marketing, Websites
• 11 Ways to Jazz Up a Boring Sales Page Without Resorting to HypeMarcia Yudkin
  You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy ...
  Content, Copywriting, Landing Pages, Print Collateral, Sales, Web Content, Writing
• Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf Dudai
  Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
  Advertising, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Online Marketing

Landing Pages: Online seminar broadcasts from the best minds in marketing

• How to Harness User Experience as Your Secret Marketing WeaponBroadcast on 5/18/2017 with Jon-Mikel Bailey
  In this Teach Me How seminar, you'll learn how to identify your customer's current online experience and how you can make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customer has is so positive that they can't wait to return.
  Customer Experience, Customer Satisfaction, Customer Service, Landing Pages, Teach Me How, Web Content, Web Copy, Website Design, Websites
• Why 'Always Be Testing' Is Wrong for Your BusinessBroadcast on 8/18/2016 with Justin Rondeau
  In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.
  Digital Marketing, Landing Pages, Testing, Website Design, Websites
• MarketingProfs Makeover: Elements of the Landing PageBroadcast on 1/28/2016 with Brian Massey
  In this PRO seminar, we'll help you build landing pages that get results. We'll provide you with actionable tips and best practices to navigate the complexities of creating result-driven landing pages. We'll review PRO member-submitted landing pages and make real-time suggestions for improvements that will make an immediate impact.
  Integrated Marketing, Interactive Marketing, Landing Pages, Lead Generation, Marketing Strategy, Online Marketing, Web Analytics, Website Design, Websites
• How to Use Testing to Improve Website ConversionsBroadcast on 12/11/2014 with Justin Rondeau
  In this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately.
  Landing Pages, Metrics, Testing, Web Analytics, Website Design, Websites
• MarketingProfs Makeover: The Chemistry of the Landing PageBroadcast on 2/27/2014 with Brian Massey
  This PRO seminar will provide actionable tips and best practices to navigate the complexities of creating result-driving landing pages.
  Integrated Marketing, Interactive Marketing, Landing Pages, Lead Generation, Marketing Strategy, Online Marketing, Web Analytics, Website Design, Websites
• Landing Page Tips to Lift Your Conversion RateBroadcast on 9/20/2012 with Chris Goward
  This PRO seminar will teach you how to get the most out of your landing pages' design, copy, and layout.
  Digital Marketing, Inbound Marketing, Landing Pages, Marketing Strategy, Marketing Tips, Online Marketing
• Not Your Father's B2B: Building Business in Today's New World of MarketingBroadcast on 8/2/2012 with B2B Forum Speakers
  Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg.
  B2B Marketing, Content Marketing, Landing Pages, Lead Generation, SEO, Social Media
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott Brinker
  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
  Advertising, B2B Marketing, Inbound Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media
• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim Ash
  Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
  Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• The Seven Deadly Sins of Landing Page DesignBroadcast on 11/11/2010 with Tim Ash
  Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash.
  Landing Pages, Online Marketing, Web Content, Website Design, Writing

Landing Pages: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create Custom URLs for Better Campaign TrackingReleased on 10/5/2012 with Dan Soschin
  In just 10 minutes, you'll learn how to create custom URLs for your campaigns that will improve your Google Analytics tracking tenfold and, ultimately, improve your campaign performance.
  Digital Marketing, Google, Interactive Marketing, Landing Pages, Measurement, Metrics, ROI, Take 10
• Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice Jacob
  In just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
  Digital Marketing, Keywords, Landing Pages, Online Marketing, Take 10, Web Copy, Website Design, Websites
• Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 with Janet Driscoll Miller
  In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer.
  Google, Landing Pages, SEO, Take 10, Testing, Web Analytics, Website Design
• Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on 3/4/2011 with Janet Driscoll Miller
  In this Take 10 webcast, optimization expert Janet Driscoll Miller walks you through how to set up an A/B experiment in Google Website Optimizer. She demonstrates each step in the process.
  Google, Landing Pages, Marketing Tips, Online Marketing, Take 10, Testing, Website Design

Landing Pages: Marketing downloads for the busy professional

• Build a Mighty Email List With Attractive Lead Magnets
  In this 36-page guide, you'll learn about lead magnets, how they can make your marketing more magnetic, and how you can use them to build a higher quality email list that delivers more business.
  Customer Acquisition, Email Lists, Landing Pages, Lead Generation, Lead Nurturing, Permission Email Marketing, Sales
• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing