Landing Pages

Landing Pages: How-to articles covering the latest marketing tactics, tips, and strategies.

• What Converts? Web Landing Page Benchmarks and Trends [Infographic]Ayaz Nanji
  Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
  Content, Customer Behavior, Landing Pages, Research Summaries, Websites
• Kiss Your A/B-Testing Goodbye... Sort OfDavid Schroeder
  A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
  AI, Landing Pages, Marketing Smarter, Marketing Strategy, Testing
• Your 2018 Technical SEO ChecklistAleh Barysevich
  If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to ...
  Content, Landing Pages, Search Engine Marketing, Search Engines, SEO, Websites
• The Content Types That Generate the Highest-Quality LeadsAyaz Nanji
  Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Landing Pages, Lead Generation, Lead Quality, Research Summaries, Sales, Survey Data
• How to Improve Your Marketing ROI With Google AdWords [Infographic]Laura Forer
  Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.
  Advertising, Customer Behavior, Google, Landing Pages, Marketing Budgets, Marketing Strategy, ROI, Search Engine Marketing, Search Engines
• 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]Laura Forer
  Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos ...
  Advertising, Content, Content Marketing, Email Marketing, Facebook, Instagram, Landing Pages, Management, Marketing Strategy, Presentations
• How to Maximize the ROI of Your Lead Generation CampaignsIvan Kreimer
  If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ...
  Content, Content Marketing, Customer Acquisition, Landing Pages, Lead Generation, Lead Quality, Metrics, ROI, Sales
• Lead Generation Landing Page Benchmarks and Top Content TacticsAyaz Nanji
  Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
  Benchmarking, Content, Landing Pages, Lead Generation, Research Summaries, Sales
• The Ultimate Local SEO Guide [Infographic]Laura Forer
  Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.
  Google, Landing Pages, Local Marketing, Marketing Tips, SEO
• Goodbye Google Keyword Planner, Hello Keyword Research Using PPCDavid Zimmerman
  Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But ...
  Advertising, Content, Content Marketing, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Web Content