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Sure-Fire Tips for Increasing Your Web Conversions

Amy Africa
Valerie Witt
Thu., Sep. 30, 2010, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

Join us for this fast-paced seminar where leading Web usability and conversion expert Amy Africa will provide solid tactics to increase conversions on your website.

Designing an effective website that generates leads for your business, converts leads to sales, and allows visitors to find what they are looking for easily is a huge challenge. You need to flawlessly optimize your site for search engines, navigate customers through your site with good design, usability and internal search, plus allow visitors to accomplish what they came to do in as few steps as possible.

Amy has perfected the art and science of Web usability and will supply tons of proven tips and tactics to improve your website in all of these critical areas. You'll see example after example of what works (and what doesn't) when it comes to converting customers online!


Amy Africa is Chief Imagin-8-tion Officer of Eight By Eight.
Amy has been in the forefront of Web usability studies, Web design improvement, and successful e-commerce for 15 years. She is the author of the new book, What Makes People Click: How To Increase Your E-Sales NOW! (January 2011), and has been widely published in industry magazines, blogs and e-zines. An engaging, entertaining speaker, she has been featured at Web conferences in 80 countries around the globe. Her depth of knowledge, backed by intensive field testing and Web user studies, has earned her the reputation of a voice to be heard on Internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.

Who Should Attend?

Marketing, IT and creative managers, responsible for generating leads and conversions on your company website though search, design and usability

What Will You Learn?

  • Secrets for designing perfect navigation
  • Tips for creating powerful entry pages that draw in customers
  • Copy and design ideas to maximize conversions
  • Customer retention tips to drive revenue
  • Key statistics you must measure

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