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Take 10: Crank Up Conversions With Your Facebook Welcome Tab

Zach Welch
Fri., Nov. 12, 2010, 11am ET (8am PT)
10 minutes
This online marketing seminar received 5 star(s)

Did you know that for every 100 people who visit a branded Facebook page, only an average of 23% convert into fans? So, for all the time and effort you put into developing and maintaining your page, fewer than a quarter of the Facebook users who ever land there decide it's worthwhile to continue engaging with your brand.

Fear not! It's not that your page presentation isn't good enough. It has more to do with the approach you're taking. And that's something you can fix—rather quickly and easily.

In just 10 minutes, Facebook whiz Zach Welch will show you what to change, and how to change it, so that your fan conversion rates rise and you can effectively continue reaching out to those users.

Disclosure: This webcast advocates an application called PageLever now available in beta. Introductory pricing for the primary feature covered in this presentation is free; however, additional features do carry a charge.


Zach Welch first logged into Facebook six years ago, back when it was open only to college students. In his current role as VP of Client Services for BrandGlue, Zach now helps brands like Microsoft,, and Salesforce get more value from their Facebook fans. Undoubtedly his favorite client is the Washington Redskins ... in two months he helped them become the fastest growing fan page in the NFL.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • How users interact with branded Facebook pages
  • Steps for increasing conversion rates on your page and effectively growing your Facebook fan base
  • The tools that will help you make that happen faster

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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