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Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans. So why are so many businesses still treading water with social media marketing? Why are so many marketers still approaching it randomly—without clear direction, without an understanding of its underlying value, and without many of the structures and strategies typically applied to other channels?

Considering that so many companies are overwhelmed by social media marketing, or feel as though they have hit a plateau with their social media marketing efforts, how can you break through and create truly amazing marketing that elevates your business to another level?

Here are 25 keys to getting waaaaay more out of your social media marketing.

The Foundation

1. Develop a clear strategy

Stop everything! Before you go any further with your social media marketing, develop a clear, focused strategy. That is the most important step you can take. Don't "do social." Instead, be social. And understand exactly what that means for your business and your audience.

2. Define clear metrics

Do you know how to measure the success of your social efforts? Your efforts don't necessarily need to be measured via hard revenue figures, but the metrics should go deep enough to guide your actions and ensure real value to your business.

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image of Tom Shapiro

Tom Shapiro is the CEO of Stratabeat, a branding and marketing agency. He is also the author of Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth.

Twitter: @tomshapiro

LinkedIn: Tom Shapiro