Five Quick Checks for Transforming Your AdWords Account in Less Than an Hour
In this article, you'll learn...
- Quick checks to identify underperforming areas in your AdWords campaigns
- Segmenting tips that'll help save you money
In this article, I share five quick diagnostic tests that will let you go past your default views in Google AdWords and gain some quick insights into your campaigns that could save even the savviest AdWords advertisers thousands of dollars a month... all in less than an hour!
Check 1: Device Segmentation
First, look at a relatively new and oft-underutilized reporting option: segmenting the traffic for each of your campaigns by device. Doing so can frequently lower your costs on the content network in particular, but it can affect search as well:
Your mobile visitors may be experiencing your site differently, and you may see poor performance from that traffic. If so, you can split the mobile traffic into its own campaign or create a better experience for your mobile visitors. Or, if your site doesn't work for mobile, then don't target mobile visitors at all.
Check 2: Day-of-Week/Hour-of-Day Segmentation
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Comments
Excellent topic Larry, and by the way I really like your Adwords Grader! Finally a way to benchmark how you are doing on Adwords spent compared to other businesses.