More times than I can count, I find myself yakking about social media with friends. I talk about all that I love and appreciate about it, and invariably we wind up going down the list of the obvious candidates of popular networks. When I start chirping about Twitter, I get what's come to be the expected argument:
What a waste of time... Who cares what you're eating... How could anyone say anything meaningful with 140 characters?
Sometimes I rebut. Sometimes I move on down the list.
But, recently, I found myself in the Twitter convo with a client—a client, mind you, who had just finished telling me he wanted to learn more about sharing his content with a larger audience and reaching out to prospects.
Client: "I don't have time for Twitter. It's trivial. I want to get into serious social media."
I gave Jason Falls a call to help me out.
Jason founded Social Media Explorer and co-wrote the popular book No Bullshit Social Media, and he has consulted a long list of clients on how to get serious about social media. I present some nuggets from our conversation.
Take the first step (it's free).
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