More times than I can count, I find myself yakking about social media with friends. I talk about all that I love and appreciate about it, and invariably we wind up going down the list of the obvious candidates of popular networks. When I start chirping about Twitter, I get what's come to be the expected argument:

What a waste of time... Who cares what you're eating... How could anyone say anything meaningful with 140 characters?

Sometimes I rebut. Sometimes I move on down the list.

But, recently, I found myself in the Twitter convo with a client—a client, mind you, who had just finished telling me he wanted to learn more about sharing his content with a larger audience and reaching out to prospects.

Client: "I don't have time for Twitter. It's trivial. I want to get into serious social media."


I gave Jason Falls a call to help me out.

Jason founded Social Media Explorer and co-wrote the popular book No Bullshit Social Media, and he has consulted a long list of clients on how to get serious about social media. I present some nuggets from our conversation.

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Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman