Animated GIFs pervade my RSS reader and make up at least 98.7% of every BuzzFeed list; they have even become currency in many company chat rooms and email messages.
Thoughtful, eye-catching animation in email has the ability to complement a marketing message rather than distract from it.
At Emma (where I work), we compiled content on how to effectively use GIFs in email marketing, including three customer examples. So here are three ways Emma customers have used animated GIFs to make their email campaigns pop.
1. Tell a story
When Los Angeles designer Paul Marra moved his showroom to a new location, he used Emma to get the word out to his clients. The animated GIF tells the whole story, from the trail on the map to the "We've moved!" banner to the new address listing. It's lighthearted, stylish, and inviting.
See the GIF in action:
2. Draw attention to the most important thing