Your website can be great channel for customer conversion and online sales.

Among the various pages included in your navigation menu (e.g., Features, Tour, About, Contact), you might also include a dedicated pricing page where you describe—and list the prices of—your services or products.

That's a typical approach, especially if you offer some kind of online service or software, such as an email platform, online courses, various advertising packages, or a typical software-as-a-service subscription plan.

The pricing page is not a magic bullet for making sales, however; your website as a whole needs optimized copy and smooth flow so that you can present your products' value and overcome potential objections.

An important part of an optimized website is your pricing page. So how can you best structure it? How can you present the information in the most effective way to help your site visitors decide to start using your product or service?

Here are seven conversion marketing and pricing tips for designing your pricing page.

1. Start with the headline

Every landing page, from your homepage to your Product Tour and Contact Us pages, should have different headlines appropriate for their purpose and their unique call to action. A webpage headline shouldn't just remind the visitors what page they're on. Headers aren't there just for navigation purposes. They need to reflect visitor expectations and grab their attention from the very start.