Mark Ivey is a consultant and vice-president with the ION Group, a marketing communications company specializing in social media strategy. He helps companies tell their stories and connect with their key audiences in the new interactive online world. He shows them how to use a blend of social media and traditional marketing and PR tools to build communities, develop thought leadership platforms and promote their brands.
Mark brings a unique multi-dimensional perspective based on 20 years of industry experience spanning journalism, marketing, PR, media and executive communications. He worked as a writer and bureau chief for BusinessWeek magazine for almost a decade and in the late 90s served as a consumer media spokesman for Intel, part of a unique national education program he developed for families--Intel's first "human brand" program. He's a published author (Random House) and former nationally syndicated newspaper columnist who has appeared on hundreds of radio and TV shows.
The ION Group specializes in digital marketing and communications consulting services, along with building interactive websites, blogs and other social media platforms. The company is based in San Jose, and primarily works with Fortune 500 companies in Silicon Valley.