Between two similar videos, what makes one buzz to the top of the YouTube charts... and one languish in obscurity?
I gathered some experts in video marketing to discuss key ingredients of videos that make it big: social media marketing expert Brent Csutoras of Kairay Media; YouTube celebrity and science guy Steve Spangler of Steve Spangler Science; Jamie Salvatori, the founder of novelty online retailer Vat19, with 2.7 billion YouTube views; and Rob Bliss of Rob Bliss Creative, the creator of the viral smash "10 Hours of Walking the Streets of New York as a Woman."
We looked at two videos.
One was the story of Arthur, a disabled Gulf War vet who was told he would never walk without a cane, but by using yoga and personal determination he lost 140 pounds in 10 months and regained full mobility.
The other was the story of Derek, a US Marine captain who was paralyzed in the line of duty and received a second chance at walking through the help of high-tech prosthetics.
Two inspiring stories in a similar genre with similar editing style, yet (as of this writing) Arthur's video has over 13 million views, whereas Derek's has only around 6,800.