Between two similar videos, what makes one buzz to the top of the YouTube charts... and one languish in obscurity?
I gathered some experts in video marketing to discuss key ingredients of videos that make it big: social media marketing expert Brent Csutoras of Kairay Media; YouTube celebrity and science guy Steve Spangler of Steve Spangler Science; Jamie Salvatori, the founder of novelty online retailer Vat19, with 2.7 billion YouTube views; and Rob Bliss of Rob Bliss Creative, the creator of the viral smash "10 Hours of Walking the Streets of New York as a Woman."
We looked at two videos.
One was the story of Arthur, a disabled Gulf War vet who was told he would never walk without a cane, but by using yoga and personal determination he lost 140 pounds in 10 months and regained full mobility.
The other was the story of Derek, a US Marine captain who was paralyzed in the line of duty and received a second chance at walking through the help of high-tech prosthetics.
Two inspiring stories in a similar genre with similar editing style, yet (as of this writing) Arthur's video has over 13 million views, whereas Derek's has only around 6,800.
Take the first step (it's free).
You may also like:
- How to Align Sales and Content Marketing Teams
- Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
- The Most Annoying Things About Brands' Content
- How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
- Empathy Mapping for Marketing Content: What It Is and How to Do It Well