PRO Case Study
Case Study: Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Sales
by Christian GulliksenCompany: Coffee Groundz
Contact: J.R. Cohen, Managing Partner
Location: Houston, Texas
Industry: Retail, Restaurant
Annual revenue: Confidential
Number of employees: Confidential
Quick Read
Started in 2007, the Houston-area coffee shop was just another coffee shop until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
Challenge
The Coffee Groundz is a coffee shop, bar, and all-around "hang-out" joint. Like all small businesses, it sought to distinguish itself. But coffee shops tend to be a dime a dozen, so it's not easy to get noticed.
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Comments
I just thought this was an inspirational story, that helps a small business owner understand the power of Twitter, if your business lends itself to that media outlet. Thanks!