This month only: Save $100 on PRO with code OCTOBER »

Real-World Education for Modern Marketers

Join Over 607,000 Marketing Professionals

Start here!
N E X T
Text:  A A
PRO

Case Study: How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Sales

by   |    |  112 views

Company: Fairytale Brownies
Contact: Hilary Lee, Web designer
Location: Phoenix, AZ
Industry: Gourmet food gifts
Annual revenue: $9,400,000
Number of employees: 35

Quick Read

Does a name like Fairytale Brownies guarantee a happy ending? Hardly. But that hasn't stopped the Phoenix-based gourmet gift company from cooking up win-win solutions that continue to feed its bottom line and satisfy consumer preferences.

Recently, for example, the company launched a company blog with content that speaks directly to the brownie-related topics that users are most actively searching for on the Web.

That approach is working to build more personal connections with consumers while also improving the company's rankings on search engines, introducing new customers to its business and increasing sales.


Challenge


Read the Full Article

PRO Membership is required to access this marketing case study. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!