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Case Study: How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Sales

by Kimberly Smith  |  
April 14, 2009
  |  255 views

Company: Fairytale Brownies
Contact: Hilary Lee, Web designer
Location: Phoenix, AZ
Industry: Gourmet food gifts
Annual revenue: $9,400,000
Number of employees: 35

Quick Read

Does a name like Fairytale Brownies guarantee a happy ending? Hardly. But that hasn't stopped the Phoenix-based gourmet gift company from cooking up win-win solutions that continue to feed its bottom line and satisfy consumer preferences.

Recently, for example, the company launched a company blog with content that speaks directly to the brownie-related topics that users are most actively searching for on the Web.

That approach is working to build more personal connections with consumers while also improving the company's rankings on search engines, introducing new customers to its business and increasing sales.


Challenge

Fairytale Brownies sells gourmet brownie gifts primarily via catalog and e-commerce. In 2008, it endeavored to improve its natural search engine rankings in order to draw in new customers and, at the same time, reduce its paid-search advertising costs.

Campaign


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Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

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