How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe Requests

by Laurie Lande
Published on 6/12/2007

Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main email marketing campaign to make it more interactive and personal. Monster representatives now send their contacts a short text email that includes a click-to-view link to an interactive presentation about Monster's services. Monster credits the new approach with generating greater sales from existing customers, more leads from potential customers, and a higher click-through rate than ever before.

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