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How Small Businesses Leaders Use Social Media

December 15, 2009
  |  4,444 views

Small business decision-makers who use social media say they do so because of the convenience and speed with which they can access business-relevant information, according to a study by Business.com. In addition, those leaders who rely on social media for business purposes use on average 5.9 different social media resources.

The study found that among small business decision-makers who use social media for business information:

  • 67% access webinar or podcast information.
  • 63% use ratings and reviews of business products and services.
  • 61% visit company profile pages on sites such as Facebook, Twitter, and LinkedIn.


Below, additional study findings issued by Business.com.

Top Social Media Resources by Industry

Among small-business leaders in the 12 industries surveyed, the use of social media to find business information varies considerably, with leaders from the following three industries using a significantly greater number of social media sites:

  • Internet & Online: 8.5 sites
  • Advertising & Marketing:  8.3 sites
  • Computers & Software: 7.0 sites

In contrast, small business leaders from the industries below use the fewest number of social media sites:

  • Healthcare: 5.3 sites
  • Retail: 5.2 sites
  • Legal: 4.8 sites



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  • by Dave Hale Wed Dec 16, 2009 via web

    I have the business.com report right here on my desk. Very interesting read for anyone working in the social media business. A must read for anyone in business today. If you are not using social media to attract and keep your clients informed, you will be. The time is NOW!

    Dr. Dave Hale
    The Internet Marketing Professor

  • by Ben Hanna Tue Dec 22, 2009 via web

    Thanks, Dr. Hale, glad you liked the report.

    For everyone else, the full "Engaging Small Business Decision Makers Through Social Media" report can be downloaded from http://www.business.com/info/engaging-small-business-through-social-media.

    B2B marketers may also want to check out our the broader "2009 B2B Social Media Benchmarking Study" at http://www.business.com/info/b2b-social-media-benchmark-study.

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